The need for an efficient online store
Beattys Retail Store were one of the Irish companies that wasn’t prepared for the COVID-19 pandemic. Suddenly, in-store sales weren’t allowed anymore. They needed to get online quickly.
Beattys Retail Store first opened in 1931 and has been selling since. They have an extensive range of products, from houseware, electrical and DIY, to toys, painting and gardening supplies
Although Beattys have had their doors open for nearly 100 years, they had no ecommerce store. When the COVID-19 pandemic hit Ireland, they struggled with the forced closure of retail stores. They needed to get online quickly to keep generating sales, but they’d never had an ecommerce store and didn’t know where to start. They needed help!
Posude provided a 2 step solution for Beattys:
1. We built them a Shopify store that was easily laid out, had their full product collection and was easy to purchase from.
2. We integrated their Intact iQ accounting system with Shopify, using our Shopify Intact iQ app. The core benefit of this was that their inventory levels and product pricing, including promotions, were synced between both systems. This ensures that their stock levels and pricing are always accurate on their ecommerce store – now they never sell something that’s actually out of stock – and they sell it at the correct price.
Other benefits of this app integration are the management of product details and sales orders from Beattys’ ecommerce store with Intact iQ. Product and description updates, price changes and product images are all managed and updated within Intact iQ and synced with their Shopify store. This means that their products are always up to date. When sales orders come in directly from their ecommerce site, an order is automatically created in Intact iQ to be fulfilled. All this decreases mistakes and time otherwise wasted on manual entry.
“Posude’s Rapid Shopify Intact iQ App gave us an alternative sales channel when shops were closed during the pandemic. The setup was quick and the processes easy to learn. We would recommend it to any other small Irish business looking to improve their online shop.”
Michael Shiel – Owner – Beattys
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